Light on the hair, easy on the earth
3D scene in Dimension. The boxes are modified standard assets from Dimension, and the soap bar and bamboo handle has been created from scratch in Illustrator.
Branding for a fictional Shampoo bar product aimed at families.
For this project, I developped the product - both handle & bar - as well as the design: Packaging, logo & additional elements.
I used Adobe Illustrator to draw the models (I used the new 3D capabilities to generate an .obj file). I then imported the models in Adobe Dimension and applied the graphics on the boxes.
The logo is designed in Adobe Illustrator and the textured watercolour background drawn in Adobe Fresco. I then used Adobe Photoshop to composite the images in the bathroom images.
3D scene in Dimension. The boxes are modified standard assets from Dimension, and the soap bar and bamboo handle has been created from scratch in Illustrator.
The range is made of a starter pack, comprising of a bamboo handle and a shampoo bar...
3D scene in Dimension. The boxes are modified standard assets from Dimension, and the soap bar and bamboo handle has been created from scratch in Illustrator.
...And refills of solid bars, available in 3 choices, including one unscented.
3D scene in Dimension. The boxes are modified standard assets from Dimension, and the soap bar and bamboo handle has been created from scratch in Illustrator.
Here are some phases of the development:
First, the research:
First, the research:
I wanted soft colours, the idea of lightness, purity, emphasis of the product leaving no trace after use - packaging and handle are both compostable. I also wanted it to be appealing and easy to use, particularly for children.
So, I decided on light colours, with some organic elements suggesting rain (the watercolour drops on the feather). The whole design should feel timeless.
So, I decided on light colours, with some organic elements suggesting rain (the watercolour drops on the feather). The whole design should feel timeless.
The brand name should evoke a familiarity with "earth" as well as being a symbol of softness. The logotype includes a simplified feather hidden in the negative space between the A and the T.
Logo created in Adobe illustrator with additional texture in Adobe Fresco. Typeface: Filston, available on Adobe Fonts.
Then designing the product in Adobe Illustrator:
And building a branding guide...
The packaging
Photo composites In Photoshop
Composite done in Adobe Photoshop from the 3D render - done in Dimension - and a stock photo, available on Adobe Stock.
Composite done in Adobe Photoshop from the 3D render - done in Dimension - and a stock photo, available on Adobe Stock.
As often, my desire to tackle this particular project came from being a user of the products.
We all appreciate products that last longer, cost less to make, transport and store, but sometimes the usability leaves to be desired. I found out that most sustainable brands focus on women and rarely on the whole family. In particular, children are often forgotten. So my aim was to create a product that was easier to use for little hands than the existing bars, that have little grip.
The bottom line is to have a product that is sustainable, and economical to use...No more buying a shampoo for each member of the family.
I strongly believe that using a sustainable product shouldn't cost more in the long run.
We all appreciate products that last longer, cost less to make, transport and store, but sometimes the usability leaves to be desired. I found out that most sustainable brands focus on women and rarely on the whole family. In particular, children are often forgotten. So my aim was to create a product that was easier to use for little hands than the existing bars, that have little grip.
The bottom line is to have a product that is sustainable, and economical to use...No more buying a shampoo for each member of the family.
I strongly believe that using a sustainable product shouldn't cost more in the long run.
