Retouching project for a campaign for Volunqueer, during pride in London, that took place on the 5th of July 2025.
The campaign was shot and directed by Jessica Eliza Ross, represented by AtTrayler.
The campaign was shot and directed by Jessica Eliza Ross, represented by AtTrayler.
The images were a mix of digital and film photography and the digital ones had to be aligned to the film ones, background extended to allow for different formats: Print, social media and press coverage, and skin and clothes retouching.
The images appeared on the press, in outdoor adevertising, and on the very prominent giant digital billboard on Trafalgar square.
retouched shot and poster
retouched shot and poster
retouched shot and digital billboard - Trafalgar Square, London
retouched shot and poster - Outernet, London
retouched shot, poster and billboard - Westfield shopping centre, London
posters
Before/After: Grading digital images to match film ones...
Jessica Eliza also shot a series of videos that appeared on social media, and on Volunqueer's own website.
posters and press coverage
website presentation
Photographer & director: Jessica Eliza Ross
Lighting: Nathan Ford & Sam Girdler
Client: Pride in London & McCann Worldgroup, including Sarah Erickson, Mike Knowles, Alice Germanacos, Ben Conway, & Lauryn Raymond
DOP: Jakob Cizic
Production: Sarah Moussaif & Jason Oakley
Digi Op: Stuart Harper
Production designer, wardrobe: Luke temple
HMUA: AJ Juttla
Retouch: Sandrine Bascouert
Graphics: Clapham Creative
Cast:
Dhiren Doshi-Smith, Eva Echo, Joshua Ryan Min Lee, Rayyan Aboobaker, Alexander Garnett-Scherer, Emiro (Emy) Mendoza, Jason Potts , & Saima Chisti
Lighting: Nathan Ford & Sam Girdler
Client: Pride in London & McCann Worldgroup, including Sarah Erickson, Mike Knowles, Alice Germanacos, Ben Conway, & Lauryn Raymond
DOP: Jakob Cizic
Production: Sarah Moussaif & Jason Oakley
Digi Op: Stuart Harper
Production designer, wardrobe: Luke temple
HMUA: AJ Juttla
Retouch: Sandrine Bascouert
Graphics: Clapham Creative
Cast:
Dhiren Doshi-Smith, Eva Echo, Joshua Ryan Min Lee, Rayyan Aboobaker, Alexander Garnett-Scherer, Emiro (Emy) Mendoza, Jason Potts , & Saima Chisti
