Photography: Jo Sidey
Agency: At_Rare
That project was part of the launch of Holland & Barrett’s new concept: “Food that loves you back,” with a new range of products showcasing “plant points” to help customers eating enough plant-based food.

The project consisted of retouching, grading and compositing, enhancing Jo Sidey’s inimitable style while keeping the product appealing and neat thorough. These images were part of the social media campaign for the launch, alongside influencer content, videos and podcasts.
This was part of the £5 million marketing campaign to introduce H&B foods in shops with a new packaging and a  larger range.

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